51AV视频

Alpro to source 100% British oats directly from British farmers

The plant-based food producer said there had been growing popularity and sales in oat drinks

Chris Brayford
clock 鈥� 3 min read
Jon Ruberry, category marketing director at Danone UK and Ireland, said: "We continue to see a big appetite amongst shoppers for healthy, plant-based products, especially for 鈥榝lexitarian' shoppers looking to add variety to their diets."
Image:

Jon Ruberry, category marketing director at Danone UK and Ireland, said: "We continue to see a big appetite amongst shoppers for healthy, plant-based products, especially for 鈥榝lexitarian' shoppers looking to add variety to their diets."

A plant-based food producer has announced a major investment which will see its most popular oat drink made from 100% British oats for the first time. British oats Alpro, part of French multinational...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Join Now

听

More on Arable

Returning to the roots: A brothers return to the family farm after two decades
Arable

Returning to the roots: A brothers return to the family farm after two decades

At different points in their careers, two brothers are combining on-farm trials, practical management and government schemes to reshape their farming system

Ashleigh Ellwood
clock 10 January 2026 鈥� 10 min read
Growers advised to boost yields and fine tune costs for higher farm margins in 2026
Arable

Growers advised to boost yields and fine tune costs for higher farm margins in 2026

Arable farmers looking to make a higher margin in 2026 have two options to get the most from well-established autumn drilled crops showing good potential, according to a leading consultancy

Farmers Guardian
clock 09 January 2026 鈥� 3 min read
Study shows striking convergent selection history of wheat and barley
Arable

Study shows striking convergent selection history of wheat and barley

Researches have identified evidence of convergent selection, where unrelated or distantly related crop species evolve similarly to the same environmental pressures

Farmers Guardian
clock 08 January 2026 鈥� 2 min read