51AVÊÓÆµ

Alpro to source 100% British oats directly from British farmers

The plant-based food producer said there had been growing popularity and sales in oat drinks

Chris Brayford
clock • 3 min read
Jon Ruberry, category marketing director at Danone UK and Ireland, said: "We continue to see a big appetite amongst shoppers for healthy, plant-based products, especially for ‘flexitarian' shoppers looking to add variety to their diets."
Image:

Jon Ruberry, category marketing director at Danone UK and Ireland, said: "We continue to see a big appetite amongst shoppers for healthy, plant-based products, especially for ‘flexitarian' shoppers looking to add variety to their diets."

A plant-based food producer has announced a major investment which will see its most popular oat drink made from 100% British oats for the first time. British oats Alpro, part of French multinational...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on Arable

Geopolitics dominates global grain markets

Geopolitics dominates global grain markets

Keeping an eye on the latest trends in the grain markets

Alex Black
clock 28 May 2026 • 4 min read
Crop Walk with Simon Nelson: "There are some worrying levels of barley yellow dwarf virus''

Crop Walk with Simon Nelson: "There are some worrying levels of barley yellow dwarf virus''

Simon Nelson advises farmers on a wide range of arable and forage crops across Cumbria, north Lancashire and into south west Scotland

clock 25 May 2026 • 2 min read
Derbyshire firm invests millions in granulated agricultural lime plant

Derbyshire firm invests millions in granulated agricultural lime plant

A Derbyshire quarrying company is set to begin producing granulated lime following a multi-million-pound investment in a new manufacturing plant

clock 24 May 2026 • 1 min read