51AV视频

The UK's Premier Agricultural Machinery and Technology Show

20鈥�21 January 2027, NEC, Birmingham

Event Details

Alpro to source 100% British oats directly from British farmers

The plant-based food producer said there had been growing popularity and sales in oat drinks

Chris Brayford
clock 鈥� 3 min read
Jon Ruberry, category marketing director at Danone UK and Ireland, said: "We continue to see a big appetite amongst shoppers for healthy, plant-based products, especially for 鈥榝lexitarian' shoppers looking to add variety to their diets."
Image:

Jon Ruberry, category marketing director at Danone UK and Ireland, said: "We continue to see a big appetite amongst shoppers for healthy, plant-based products, especially for 鈥榝lexitarian' shoppers looking to add variety to their diets."

A plant-based food producer has announced a major investment which will see its most popular oat drink made from 100% British oats for the first time. British oats Alpro, part of French multinational...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

听

More on Arable

Digital tool claims to cut SFI paperwork time from 12 hours to under one

Digital tool claims to cut SFI paperwork time from 12 hours to under one

A rural business consultancy has cut the time it takes to set up clients' Sustainable Farming Incentive (SFI) agreements from up to 12 hours to less than one, after switching to new farm management software

Farmers Guardian
clock 20 September 2026 鈥� 1 min read
Regenerative farming needs to move beyond the farm gate, says survey

Regenerative farming needs to move beyond the farm gate, says survey

New research has shown that strong industry support for regenerative agriculture is not yet matched by an understanding of its wider environmental benefits

Ashleigh Ellwood
clock 19 September 2026 鈥� 5 min read
'The one crop I don't have to worry about': Farmers turn to hybrid rye as drought resets rotations

'The one crop I don't have to worry about': Farmers turn to hybrid rye as drought resets rotations

Three dry seasons in four years have pushed growers to rethink cereal rotations, with hybrid rye variety SU Karlsson delivering steady yields on light land

Farmers Guardian
clock 17 September 2026 鈥� 6 min read