View from The Top: Weetabix takes up the challenge of customer sustainability demands

With local wheat remaining the key ingredient at the heart of its famous yellow boxes and business, Alex Black spoke with Weetabix鈥檚 John Petre on how he was looking to build on the cereal giant鈥檚 heritage

Alex Black

Deputy Editor

25 June 2021 鈥� 3 min read

With local wheat remaining the key ingredient at the heart of its famous yellow boxes and business, Alex Black spoke with Weetabix's John Petre on how he was looking to build on the cereal giant's heritage...

How one Cheshire farmer is using mixed farming to get on top of grass-weeds

For Cheshire farmer Mike Jones, tackling grass-weeds has not come from one silver bullet solution. Instead, it has been the result of building a more flexible mixed farming system where livestock, forage crops, cultivation strategy and innovative new chemistry all work together

Alice Dyer

01 August 2026 鈥� 6 min read