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Partner Insight: Eliminating The Guesswork From Heat Detection

By providing class-leading levels of heat detection accuracy and clear guidance on when individual cows and heifers should be inseminated, the SenseHub® Dairy herd monitoring system from MSD Animal Health enables herd managers to optimise their herd’s fertility performance.

clock • 2 min read
Partner Insight: Eliminating The Guesswork From Heat Detection

SenseHub Dairy uses electronic neck collars and/or ear tags to constantly monitor the subtle behavioural and activity patterns associated with the various stages of the fertility cycle of maiden heifers and cows. In doing so, it accurately and reliably detects 95% of heats including silent and weak heats. And, whenever a heat event or potential problem with the ensuing gestation is detected, the SenseHub app automatically sends an alert to key members of staff so that an informed breeding decision or medical intervention can be made as quickly as possible.

The SenseHub app also highlights the optimum time for insemination to take place, with separate guidance provided to maximise conception rates from sexed or conventional semen.

This unrivalled heat detection accuracy, along with SenseHub's ability to filter out any false heats, eliminates the guesswork from AI (artificial insemination) timing and contributes to improvements in first service conception success and subsequent pregnancy rates. It also eliminates the need for staff to make visual observations to spot bulling cows and heifers, and reduces AI and semen costs.

SenseHub's clear and simple to understand charts and graphs can be shared easily and quickly with third party consultants – such as the farm's vet or nutritionist – so that any problems can be diagnosed and treated as soon as possible. This not only reduces unforeseen fertility costs, but also helps to fast-track the herd's genetic improvements by shortening the calving interval and reducing the number of open days.

The SenseHub system can also detect anoestrus cows, cystic cows and suspected abortions, and can be used to monitor the health and well-being of cows during the transition period.

 

 

Solving Your Heat Detection Challenges

To find out how more about how SenseHub could improve heat detection in your herd, please call the SenseHub team on 01207 265840 or email us at [email protected]. Alternatively visit  for more information.

 

SenseHub is not intended to diagnose, treat, cure, or prevent any disease in animals.  For the diagnosis, treatment, cure, or prevention of disease in animals, you should consult your veterinarian.  The accuracy of the data collected and presented through this product is not intended to match that of medical devices or scientific measurement devices.

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