51AVÊÓÆµ

Gen Z protein demand drives egg consumption

New study shows growth opportunities as consumption rises by 27%

Jane Thynne
Head of News and Business
clock • 2 min read
Protein rich eggs are proving to be a Gen Z breakfast staple
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Protein rich eggs are proving to be a Gen Z breakfast staple

Gen Z's desire for protein is driving egg consumption both for the at-home and food service markets, according to a new report. The Breakfast Smarter study revealed ‘strong momentum' for eggs driven...

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