51AVÊÓÆµ

Join us at 51AVÊÓÆµBusiness Innovation 2025 - Unlock the full potential of UK farming

51AVÊÓÆµBusiness Innovation, taking place on 5-6 November 2025 at the NEC Birmingham, offers the perfect opportunity to find the right diversification and new revenue streams for your farm

clock • 5 min read
Join us at 51AVÊÓÆµBusiness Innovation 2025 - Unlock the full potential of UK farming

In today's rapidly evolving agricultural landscape, farmers and landowners are seeking innovative ways to secure their financial future. 51AVÊÓÆµBusiness Innovation, taking place on 5-6 November 2025 at the NEC Birmingham, offers the perfect platform for discovering opportunities to diversify farms and unlock new revenue streams. As the UK's only event dedicated entirely to farm diversification, the show is designed to provide farmers, rural entrepreneurs, and landowners with actionable insights and expert advice to help them adapt to changing market conditions and future-proof their businesses.Ìý

Welcoming over 250 exhibitors including Approved Finance, The Environment Bank, Canopy & Stars and Sykes Holiday Cottages,Ìý this year's show promises to inspire fresh ideas. Whether you're an established industry professional seeking fresh concepts or a newcomer looking to maximise your land's potential, this event provides a unique platform for networking, learning, and innovation.ÌýÌý

With an extensive programme of seminars, workshops, and panel discussions, this two-day event will showcase a wide range of opportunities, from agritourism and renewable energy to direct sales and self-storage. Whether maximising underutilised land is the goal, or tapping into government incentives and explore alternative income streams, the 51AVÊÓÆµBusiness Innovation Show is the gateway to a more sustainable and profitable farming future.Ìý

51AVÊÓÆµBusiness Innovation will also host a panel discussion to help farmers feel prepared ahead of the Autumn Budget. This panel on 6 November, 9:45-10:15am, hosted by Editorial Director at Farmers Guardian, Olivia Midgely, will discuss what to expect in the upcoming budget, how to navigate IHT changes, succession planning and practical advice, with specialists from HCR Law, and succession expert, Heather Wildman, offering keen insights into policy.ÌýÌý

Exclusive Educational Seminars and WorkshopsÌý

Among the many informative sessions at the show, a few key seminars stand out for their focus on unlocking farm potential through diverse avenues. These sessions are designed to provide farmers with practical strategies that they can implement to ensure their farms remain viable and competitive in an ever-changing agricultural sector. The opening address at this year's show will be provided by Phil Latham, owner of Kelsall Hill Equestrian Centre, Phil will offer a candid look at diversification in action. Having taken his family's former dairy farm and built it into a 400-hectare enterprise with state-of-the-art arenas, gallops, cross-country facilities, livery stables, holiday cottages, a café, and a haylage business, Phil has faced both opportunity and challenge head-on. In this straight-talking session, he shares the setbacks, the lessons learned, and the practical realities of growing multiple income streams while keeping a rural business sustainable.Ìý

Among the standout sessions are:Ìý

  • Dudley Peverill Associates LLP: Diversifying farm businesses can benefit local economies, but the process is often complex. Join a panel of industry experts who will offer advice on navigating planning, funding, and regulation, with legal and financial guidance, insights on policy changes, and practical advice for success. The panel includes as Chairperson, Antony Pearce, Managing Director of Dudley Peverill Associates LLP, and speakers, Dawn Woollam, Leisure and Commercial Play Consultant at Timberplay, Ed Daniell, Founder at Rural Space, Iain Hawthorne, Founder at Aravis UK Ltd and Simon Kinvig, Director (Architect) at Pegasus Group.Ìý
  • Cleveland Containers: In this panel talk, Lewis Pennicott and industry experts share how to build a profitable, hands-free self-storage business. At this talk, attendees will learn the proven steps to turn unused land into recurring revenue, and hear from a farmer who's successfully been there and done it. Build once, earn forever - it's simpler than you might think. The panel includes, Ben Temple, Executive Director at ET Planning, Angus Noble, Owner at Store Mill Storage, and Gavin Shields, CEO of Stora.ÌýÌý
  • Bidwells: Louise Newton, Partner at Bidwells, will discussÌý how the changes to permitted development rights have reshaped rural property diversification. Louise will also explore how you can best diversify your rural property portfolio. Learn how Class Q, Class R and Agricultural Permitted Development can help you to transform agricultural assets and unlock value on your estate. Louise will also run through a number of case studies, including leisure and tourism, equestrian, commercial and residential redevelopment opportunities, considering not only the planning requirements, strategy and practicalities of diversification, but also the viability and business planning considerations essential to success.ÌýÌý

READ NOW:ÌýTelling the farm story key for retail diversifications

CLA and Environment Bank Seminar ProgrammesÌýÌý

The Country Land Association and Environment Bank will host a selection of seminars at 51AVÊÓÆµBusiness Innovation 2025, enabling rural businesses to thrive and flourish. All new business ventures need careful thought to fully understand the opportunities, challenges and risks, and many current enterprises will be impacted by changes in regulations and government policy. The seminars at the CLA and Environment Bank stands will provide independent and impartial updates on important market insights, understanding regulatory realities, environmental opportunities and point to sources of funding and grants, to help you make the right decisions. Ìý

Co-located with the Land Leisure and Tourism ShowÌýÌý

Attendees will also benefit from the event's co-location with the Land Leisure and Tourism Show, the UK's largest event dedicated to holiday parks, leisure, attractions, entertainment and rural businesses. This year's show brings together three sectors under one roof, Holiday Parks, Family Attractions and Resorts, and Hospitality, creating an unmissable opportunity to explore the latest trends, connect with leading suppliers, and discover innovative solutions to enhance your business.ÌýÌý

Register for Your Free Ticket TodayÌý

The 51AVÊÓÆµBusiness Innovation Show 2025 gives people a chance to explore innovative solutions and diversify a farms income, while gaining access to expert-led sessions that can transform a business. Whether visitors are considering agritourism, renewable energy, self-storage, or any of the other opportunities on offer, attending this event will equip them with the insights and strategies needed to succeed.Ìý

Don't miss out on this invaluable opportunity to future-proof your business. now and join us at the NEC Birmingham on 5-6 November 2025. Unlock your farm's full potential and discover the future of farm diversification.Ìý

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