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Telling the farm story key for retail diversifications

Public interest in food provenance is increasing and this could open opportunities for those wanting to sell direct

Alex Black

19 October 2025 鈥� 7 min read

Telling the farm story key for retail diversifications

Farmers diversifying into direct retail need to tell their own story with consumers increasingly interested in understanding where their food comes from. Speaking at a Farmers Guardian webinar last...

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