There will not be many people who have not heard of Kaleb Cooper. Shooting to fame on Amazon Prime's Clarkson's Farm, and since hitting the TV screens in 2021, he has written three books – something which he says he never thought he would do – and been on a live tour.
His latest book, It's a Farming Thing, documents the young farmer's passion for agriculture and he hopes it will be catching.
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"Farming gets a lot of negativity," says Kaleb.
"I have done this book to show how I started in farming and, I have a young following out there and I feel draw to help them, but also to highlight how farming is good for me.
"It is a way of life - farmers would not be doing what they do if they do not love their job.
"Farmers will relate but I want [to connect to] the general public too, to show them why we love what we love doing and our little traditions."
The book is split into sections such as animals, food and education, and written in more of a memoir – there are many pictures of Kaleb too, from his childhood up until now.
One of his biggest passions is showing what a fulfilling career farming can be – in the book he nods to the fact that children may not be, for example, interested in maths, but put them into a situation they enjoy, and you may see them thrive. This, he says, is how we can hook people into the sector.
"[Farming] is not pushed in way of jobs," he says.
"I am a very positive person and I think farming is best thing in world.
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"It keeps my family afloat; it pays my bills – I have got my own business, and I employ seven other people.
"There is a career – you just have to know whether you can do it or not. Now, how do we do that?
"You have got to get students on farm for a day – [you lose] half [because they] will say it smells, but half of them will have a good time.
"They will say: "I am eating the honey that has come from bees over there; I am drinking the milk from that cow over there." Then you lose another 20% because maybe it is too cold because it is the winter now and then you are left with 30% and they could be hooked."