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The UK's Premier Agricultural Machinery and Technology Show

20鈥�21 January 2027, NEC, Birmingham

Event Details

Soil Association marks World Soil Day with 'worm's eye' view of the world

Organisation encouraging everyone to get down on the land in honour of the soil

Jane Thynne
Head of News and Business
clock 鈥� 1 min read
The Soil Association is encouraing people to take a #WormsEyeView of the earth for World Soil Day
Image:

The Soil Association is encouraing people to take a #WormsEyeView of the earth for World Soil Day

To mark , the has launched a campaign to raise awareness about the precious commodity that lies beneath our feet.

The body is encouraging everyone to get involved by getting close to the earth and posting a Worms Eye View of the land complete with the hashtag

View this post on Instagram

The World Soil Day campaign is a UN-backed initiative which hopes to teach people about the relationship between soil and water - as the Soil Association points out, around 95 per cent of the food we eat every day relies on this relationship.

As part of celebrations this year, the body is reminding people of the importance of looking after the ground in the fight against climate change.

Posting on social media, the not-for-profit organisation said: "Show some love for soil听this World Soil Day, and share your Worms Eye View to let the world know that looking to the ground is just as important as looking up to trees, and out to water as we fight climate change!
The solution is under our feet!"

听

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