51AVÊÓÆµ

Clarkson's 51AVÊÓÆµbecomes Amazon's most watched show

The second series of Clarkson’s FarmÌýhas become Amazon Prime’s most-watched show, it has been revealed.

clock • 2 min read
Clarkson's 51AVÊÓÆµbecomes Amazon's most watched show

The second series of ClarksonÂ’s FarmÌýhas become Amazon PrimeÂ’s most-watched show, it has been revealed.

According to audience measurement service BARB, the programme, which follows the adventures and misadventures of ‘accidental’ farmer and broadcaster Jeremy Clarkson on his Cotswold-based Diddly Squat farm, scored an audience of 4.3 million viewers for its first episode which was shown on February 10.

The success of the show comes after the streaming platform was rumoured to be rethinking its arrangement with Mr Clarkson following his comments regarding the Duchess of Sussex.

However, the former Top Gear presenter has now confirmed that season three is going into production and will be broadcast in 2024.

Mr Clarkson has won praise from farmers all across the UK for the honest portrayal of agricultural life. Speaking to journalists at NFU Conference last week, union president Minette Batters thanked Mr Clarkson for highlighting the issue of bovine TB and declared: “I love Jeremy Clarkson”.

The problem of bTB has been a prominent theme of this series and led to concerned viewer Rebecca Poole launching a crowd-funding campaign to support dairy farmer Emma Ledbury who was featured discussing a devastating bTB outbreak on her farm with Mr Clarkson.

Speaking this week on Channel 4 showÌýStephÂ’s Packed Lunch, Ms Ledbury told presenter Steph McGovern that she was in ‘total shockÂ’ after fans raised more than £34,000 to help her business survive.

She said: “It was a real shock. We found out this lovely lady called Beccie, that weÂ’d never met before, a total stranger, had set up a GoFundMe page through seeing my story on ClarksonÂ’s Farm.Ìý

“It is really lovely, a total shock. I was literally on telly for 30 seconds, so never expected any sort of support in this way, it’s just really lovely of everybody that’s donated.”

During the episode Ms Ledbury, whose produce supplies the popular Diddly Squat 51AVÊÓÆµShop, can be seen telling Mr Clarkson that half of her milking herd, 60 cows, had been wiped out by bTB.

Ms Ledbury told Ms McGovern: “It is just devastating to lose your cows when you have spent so long, rearing them and getting them to be as healthy as possible, through no control of your own. It is really depressing. Mentally you just do not get over it, you cannot get over losing so many cows.

She added: “TB is a huge issue within the country. We are one of thousands and thousands of farms that are dealing with TB, who are losing tens of thousands of cows every year.”

Ms Ledbury said that the money raised will be shared with agricultural charity RABI, adding: “It is really important that we can share the money because we could spend it quite easily here, but there is a bigger picture and it is really important to get that message across that something needs to be done in order to support these farmers.”

More on 51AVÊÓÆµLife

Oxford Farming Conference 2026: a quick guide to this year's event

Oxford Farming Conference 2026: a quick guide to this year's event

Defra Secretary Emma Reynolds makes her conference debut as farmers and industry members discuss the fututre of farming

clock 06 January 2026 • 2 min read
Newcastle United fans urged to pay tribute to devoted farmer and supporter

Newcastle United fans urged to pay tribute to devoted farmer and supporter

The family of a late farmer and agricultural journalist have asked Newcastle United supporters to commemorate the life of Bruce Jobson with a minute's applause in the eighth minute of their match with Leeds United on Wednesday (January 7)

Chris Brayford
clock 06 January 2026 • 3 min read
MP demands Gov release IHT impact assessment

MP demands Gov release IHT impact assessment

Efra chair Alistair Carmichael says while changes to family farm tax are welcome, more needs to be done to protect single farmers

clock 06 January 2026 • 3 min read