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20鈥�21 January 2027, NEC, Birmingham

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British wool in spotlight during 90-day same dress challenge

Can wearing a single wool dress for three months shift buying habits?

Mia Willemsen
News and business reporter
clock 鈥� 3 min read
Sarah Turner styling the wool dress she will be wearing for 90 days (Image by Kathryn Widdowson)
Image:

Sarah Turner styling the wool dress she will be wearing for 90 days (Image by Kathryn Widdowson)

A single dress made from British wool is set to become the staple of autumn/winter fashion as Little Beau Sheep founder, Sarah Turner challenges herself to wear it every day for the next 90 days...

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