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New study reveals only 41% of consumers feel they have a 'fair or good understanding' of how their food is grown and produced

It is part of a package of measures announced by the Government, which Defra said would provide ‘certainty' for the horticulture and poultry sector

The supermarket has also introduced new stocking density requirements for its fresh chickens, aimed at improving their quality life

The supermarket retailer said it was committed to making investments and changes to the way it worked to support British farmers