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Tories to set clear framework for Union Jack food labelling reform

Is it time to end the practice of labelling food with Union Jack flags when it was not even made or produced in Britain?

Chris Brayford
clock • 4 min read
Shadow Defra Secretary Victoria Atkins said: "Currently, food grown overseas yet merely assembled or packaged here can fly the flag or be described as ‘British’. This is incredibly misleading for consumers and undermines the high standards of genuine British producers."
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Shadow Defra Secretary Victoria Atkins said: "Currently, food grown overseas yet merely assembled or packaged here can fly the flag or be described as ‘British’. This is incredibly misleading for consumers and undermines the high standards of genuine British producers."

The Conservatives have announced plans to close the Union Jack flag 'loophole' on food labels which is undermining and undercutting British farmers. Under current rules, the Tories said food products...

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Tories to set clear framework for Union Jack food labelling reform

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Is it time to end the practice of labelling food with Union Jack flags when it was not even made or produced in Britain?

Chris Brayford
clock 02 March 2026 • 4 min read