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As blueberry consumption surges across the UK, Hall Hunter Partnership is expanding production and investing in new technology to meet demand, with a record 3,000-tonne harvest expected in 2026

The discounter said it has signed five-year agreements to give farmers certainty amid rising costs and unpredictable weather

Latest data shows growers are facing energy hikes of 60% as well as rises in packaging and transport

According to data from British Berry Growers, blueberry sales are already up 9% year to date, with a further 25% growth forecast by the end of the season with growers reporting exceptional fruit quality, flavour, and shelf life

Growers have seen a bumper crop despite concerns over the wettest July in over a decade