Matt Phelan is co-founder of The Happiness Index and author of Freedom to Be Happy, The business case for Happiness.
Social media is a useful tool to communicate with the public, with well-known faces such as North Wales hill farmer Gareth Wyn Jones amassing thousands of followers keen to learn more about what happens on UK farms.
Michael Burley, 27, works as a head shepherd on an upland farm running 750 ewes and 80 head of cattle in the Rhondda Valleys, South Wales.
It’s amazing the variety of topics that are discussed by In Your Field columnists, I’m not going to disappoint with this one.