51AVÊÓƵ

For fourteen years, the British Farming Awards has shone a light on the best in British Farming. During this annual event, Britain's farming industry comes together to celebrate the achievements of its contemporaries.ÌýÌý

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The 2026 Content Creator of the Year finalists have been selected because they are championing the farming industry and using digital platforms to raise its profile and educate wider audiences.

Content creation and the introduction of social media influencers in farming is booming, with more and more farmers recognising the benefits of multimedia platforms to grow their businesses. Our 2026 finalists are all working towards communicating with new and exciting customers to improve the overall public perception of agriculture.Ìý

Finalists for Content Creator of the Year 2026, sponsored by Hillsgreen

Ben Aveling, Northamptonshire  Ìý

Northamptonshire farmer and content creator Ben Aveling is using social media to bridge the gap between farming and the public, with a combined following of around 120,000.Ìý

Through engaging, conversation-starting content, Ben aims to help people better understand where their food comes from while championing the agricultural industry. His Bring Back The Sunday Roast campaign is a standout achievement, gaining support from publications, news channels and fellow creators.Ìý

Rather than creating content for content's sake, Ben focuses on producing useful, relatable material that connects his community with farming and food. Looking ahead, he wants to continue growing his platforms, collaborate with more industry names and encourage other farmers to find their voice online.Ìý

READ MORE ON BEN: Farmer launches 'Bring Back the Sunday Roast' campaign to shine spotlight on British food

Ben Best, Dumfries & Galloway Ìý

Dumfries & Galloway farmer and content creator Ben Best is using social media to connect millions of people with authentic farm life. Across Facebook, TikTok, YouTube, Instagram and Twitch, Ben has built a combined following of 2.5 million, blending education and entertainment to demystify modern agriculture.Ìý

Through 24/7 Twitch streaming and regular live content, viewers can ask questions and see the realities of farming, including its challenges and difficult decisions. His candid coverage of managing Johne's disease in a pedigree Golden Guernsey goat herd showcased the emotional realities of farming. Looking ahead, Ben plans collaborations, long-form content and greater engagement. Ìý

Ben Brooke, Cambridgeshire Ìý

Cambridgeshire farmer and content creator Ben Brooke is using social media to show the reality of farming while opening up vital conversations around mental health. With a growing audience of 25,000, his honest daily content highlights both the pressures and rewards of agricultural life, helping to break stigma and make others feel less alone.Ìý

Ben's work with the Hawkstone Farmers Choir, including an appearance on Britain's Got Talent, has taken this message to a much wider audience, showing the human side of farming beyond the machinery and fields.Ìý

Looking ahead, Ben aims to reach 100,000 followers, expand collaborations and continue measuring success through meaningful conversations and positive impact.ÌýÌý

MORE ABOUT BEN: The Farmers Guardian Podcast: Hawkstone Farmers' Choir through to BGT final - but who are the farmers behind the show?

Alexander Coggon, North Lincolnshire  Ìý

North Lincolnshire photographer and filmmaker Alexander Coggon is using his 6,500-strong following to showcase the people, opportunities and realities of modern agriculture. Inspired by his own experience joining a custom harvest crew in America, Alexander now creates photography, video and documentary content encouraging young people to broaden their horizons.ÌýÌý

His latest film, Farming The Fields Of Opportunity, explores the experiences of UK farmers working in New Zealand, alongside young people building careers overseas. Created independently, the feature-length documentary has sparked widespread praise and conversations across the industry. Looking ahead, Alexander plans further documentaries, alongside projects highlighting women in agriculture and mental health within farming.ÌýÌý

Lauren Gourlay, North Lanarkshire Ìý

North Lanarkshire food creator Lauren Gourlay is using her 436,000-strong social following to connect consumers with British farming through food. Across Instagram, TikTok, Facebook and YouTube, Lauren combines recipes with ingredient sourcing, farm visits and behind-the-scenes storytelling to showcase where food comes from and the people who produce it.ÌýÌý

Her content also tackles misconceptions around modern agriculture, giving farmers a voice with non-farming audiences. Looking ahead, Lauren plans to deepen producer partnerships, spotlight more Scottish food and farming stories and expand her Field to Front Door podcast. With a target of 25% audience growth, she is building a trusted platform for British food and farming. Ìý

SEE ALSO: VIDEO: Christmas cookalong at Cannon Hall 51AVÊÓƵ- "Cooking from scratch and using great ingredients is something we should encourage"

Jacob Morrison, Shropshire  Ìý

Shropshire-based Jacob Morrison is using social media to showcase life at Harper Adams Future Farm, share the latest agricultural research and inspire the next generation. Since launching the pages in February 2025, he has organically built a following of more than 3,800 across Facebook, Instagram and TikTok, without paid promotion.ÌýÌý

His content also helped drive more than 800 ticket registrations for Open 51AVÊÓƵSunday, attracting around 1,200 visitors to the farm and giving families the opportunity to discover where their food comes from. Looking ahead, Jacob aims to increase engagement by 50%, develop industry collaborations and create more accessible, educational content.Ìý

David Wheatley, Cambridgeshire Ìý

Cambridgeshire farmer David Wheatley has built a 587,000-strong social following while using digital platforms to transform the fortunes of his farm. Through short-form videos across TikTok, Instagram, Facebook, YouTube and LinkedIn, David educates consumers about farming while selling produce directly to households across the UK.ÌýÌý

His approach gained further momentum when he launched a farmers' shop with his daughter, bringing together 13 local farmers and generating more than £60,000 in vegetable box sales. Now, through his Field to Front Door podcast and work with SoilEd, David is championing direct sales and encouraging farmers to take greater control of their route to market.Ìý

to celebrate with the finalists at The British Farming Awards on October 15 at VOX in Birmingham.