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With so much change in the industry, the aim of 24 Hours in Farming, sponsored by Morrisons, is to bring agriculture together and showcase just how much goes into producing the nation's food.

Pledge your support to British farmers now

This year we have 24 ambassadors from all walks of life and who represent the diverse sectors of British agriculture, from Adam Henson, farmer and BBC Countryfile presenter to Hannah Jackson, AKA The Red Shepherdess and Sophie Mitchell-Smith, known as the Female Hoof Trimmer on social media.

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Last year the campaign trended on X for most of the day and made appearances on BBC Radio One and BBC Radio Two. We also had the support of former Prime Minister Rishi Sunak and top chef Jamie Oliver.

Head to the platforms to see what our ambassadors are getting up to in the run-up to 24 Hours in Farming, and make sure to pledge your support here.

Want to meet this year's ambassadors and help us to spread the word about British farming?

Find out more about #farm24 here