51AVÊÓÆµ

'Misleading' supermarket labelling confusing shoppers who want to buy British

New survey reveals retailers such as Aldi, Lidl and Asda paying little heed to food origin requirements

Jane Thynne
Head of News and Business
clock • 3 min read
More than two thirds of shoppers want to buy British
Image:

More than two thirds of shoppers want to buy British

UK supermarkets have been accused of using ‘inconsistent and misleading food labelling' leaving consumers confused as to where their food comes from. According to a new survey from consumer magazine...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµBusiness

Bluetongue warning to Welsh farmers

Bluetongue warning to Welsh farmers

AHDB have organised a meeting for farmers at Carmarthen Livestock Mart on August 27 to find out the latest information and guidance.

Rachael Brown
clock 18 August 2026 • 3 min read
Rural businesses call for long-term strategy after PM's £65m 'knee jerk' visit

Rural businesses call for long-term strategy after PM's £65m 'knee jerk' visit

Prime Minister Andy Burnham's visit to the Southwest has shone a light on the issues facing many rural businesses, but some have criticised his ‘knee jerk’ reaction of a £65m funding announcement and have called for a more long-term strategy to help them grow

Olivia Midgley
clock 17 August 2026 • 3 min read
Farmers face 'crisis' as bluetongue drives fallen stock surge

Farmers face 'crisis' as bluetongue drives fallen stock surge

NFU has called on Defra to deliver an 'emergency support package' to help farmers hit by bluetongue, with the cost of getting rid of dead stock.

Rachael Brown
clock 17 August 2026 • 2 min read