51AV视频

'Talk is cheap' - Apple growers call for fair returns from supermarkets

BAPL executive secretary Ali Capper has hit back at comments from the British Retail Association on Countryfile

Alex Black
clock 鈥 2 min read
'Talk is cheap' - Apple growers call for fair returns from supermarkets

Shoppers are paying more for British apples but growers are not the ones profiting.

That was the message from British Apples and Pears (BAPL) executive chair Ali Capper, as she criticised comments from the British Retail Consortium director of food and sustainability Andrew Opie made on BBC's Countryfile programme.

Ms Capper said Mr Opie's comments implied supermarkets could not pay growers a 鈥榝air return' as they were keeping prices low.

Supermarkets prices

"That is simply not true," she said.

"Shoppers are already paying more - 17 per cent more for British apples in UK supermarkets. It appears retailers have increased the prices of apples and pears to cover their increased costs, but not the increased costs of their suppliers.

"Someone is making a profit, but it is not growers."

BPL analysis shows a dramatic drop in grower profitability, with average levels of profits across six major growers declining by 133 per cent.

See also: British public feel farmers are 'not getting a fair deal' for their produce

It said input costs have grown by around 23 per cent while supermarkets paid growers, on average, only 0.8 per cent more than the previous year.

British growers

BAPL growers were also surprised by Opie's remarks statingsupermarkets are fully supportive of British fresh produce.

"Talk is cheap," Ms Capper added.

"For the BRC to claim that retailers are 100 per cent invested in our British supply chain is disingenuous at best. The numbers do not lie."

See also: UK Cheddar market under threat

She said the situation was putting the future of British apple growing at risk and if retailers really were doing their best to ensure a sustainable future, farmers would not be pulling out of apple growing or reducing the number of trees they planned to plant.

BAPL said it was also surprised to hear Andrew Opie ask the Government for additional support for the industry

"Shoppers are already paying more for their fresh produce." Ms Capper said.

"We don't want them to have to pay higher taxes to support the industry as well. We want profit-led investment by growers, but that requires a fair return from supermarkets."

See also: Latest milk prices for dairy farmers

More on 51AV视频Business

The new SFI - what we know so far

The new SFI - what we know so far

Defra has promised a new leaner, simpler scheme which will work for more family farm businesses. Farmers Guardian takes a look at some key aspects

clock 24 January 2026 鈥 2 min read
Farming Matters: Clare Otridge 鈥 "In a volatile moment for UK agriculture, clarity is a form of resilience"

Farming Matters: Clare Otridge 鈥 "In a volatile moment for UK agriculture, clarity is a form of resilience"

This week's opinion from throughout the world of agriculture: Clare Otridge, farmer and director of Grounded Research

Clare Otridge
clock 24 January 2026 鈥 4 min read
Rumours of protest contract changes 'unequivocally false', McCain Foods says

Rumours of protest contract changes 'unequivocally false', McCain Foods says

The potato company, which works with over 250 UK growers and is one of the largest buyers of British potatoes, has refuted claims of changing contracts to stop farmers from holding protests and demonstrations at supermarket depots

Chris Brayford
clock 21 January 2026 鈥 1 min read