51AVÊÓÆµ

TikTok the 'key' to forging stronger relationships between farmers and consumers during harvest season

The NFU has launched the #YourHarvest campaign to encourage younger audiences to understand more about farming and food production

Chris Brayford
clock • 2 min read
NFU combinable crops board chair Matt Culley said it is important to remind young people of the journey that food takes from farm to fork and he wants to establish a connection between people who do and do not farm
Image:

NFU combinable crops board chair Matt Culley said it is important to remind young people of the journey that food takes from farm to fork and he wants to establish a connection between people who do and do not farm

The NFU has urged Britain's arable farmers to engage with TikTok to help build ‘positive connections' with consumers and to grow the profile of their business during its #YourHarvest campaign. Videos...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµLife

Royal Welsh Show: Plaid Cymru unveils 'transformational' farm to fork National Food Strategy

Royal Welsh Show: Plaid Cymru unveils 'transformational' farm to fork National Food Strategy

New expert-led panel set up to build on success of £28bn supply chain

Jane Thynne
clock 21 July 2026 • 2 min read
LGBTQ+ charity makes debut at Great Yorkshire Show

LGBTQ+ charity makes debut at Great Yorkshire Show

It is about educating people and making sure that anybody that wants to connect with the community is able to do that, no matter who they are or where they are, says Out Together’s Matt Jameson

Mia Willemsen
clock 20 July 2026 • 4 min read
Farmers' Union of Wales raises £65,000 for charity

Farmers' Union of Wales raises £65,000 for charity

FUW president Ian Rickman stressed the ‘invaluable, lifesaving service' that Wales Air Ambulance provided for people across Wales, particularly within rural communities

Rachael Brown
clock 18 July 2026 • 2 min read