51AVÊÓÆµ

TikTok the 'key' to forging stronger relationships between farmers and consumers during harvest season

The NFU has launched the #YourHarvest campaign to encourage younger audiences to understand more about farming and food production

Chris Brayford
clock • 2 min read
NFU combinable crops board chair Matt Culley said it is important to remind young people of the journey that food takes from farm to fork and he wants to establish a connection between people who do and do not farm
Image:

NFU combinable crops board chair Matt Culley said it is important to remind young people of the journey that food takes from farm to fork and he wants to establish a connection between people who do and do not farm

The NFU has urged Britain's arable farmers to engage with TikTok to help build ‘positive connections' with consumers and to grow the profile of their business during its #YourHarvest campaign. Videos...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµLife

How organic premiums make a low-input system stack up on Devon farm

How organic premiums make a low-input system stack up on Devon farm

Champion sheep shearer Alan Derryman runs a large New Zealand Romney flock and a 70-cow Stabiliser herd on his organic unit in Devon

Wendy Short
clock 28 May 2026 • 7 min read
Man in his 80s dies in grain silo fall

Man in his 80s dies in grain silo fall

Emergency crews cut open structure in bid to save Ormskirk farmer

clock 26 May 2026 • 2 min read
RHS Chelsea honours flower farmers

RHS Chelsea honours flower farmers

Centrepiece telling the story of Britain's growers takes home silver-gilt at celebrated flower show

clock 25 May 2026 • 2 min read