A Farmers Guardian campaign designed to promote the diversity of career opportunities in agriculture is at the heart of a virtual careers fair, run by National Careers Week.
Taking place March 6-11, the annual event welcomes thousands of students aged 11-18 years old to take a virtual look around at the leading industries offering positive and successful careers.
Last year the #ThisIsAgriculture campaign joined forces with National Careers Week to become a sponsor and showcase the industry as a rewarding and exciting career choice.
Featuring alongside key industries such as the NHS, the BBC, Careers at Sea and BAE to name but a few, chief executive Nick Newman said the need to promote careers in agriculture to students and teachers from non farming backgrounds has been hugely under-represented and long awaited.
He said: 聯Careers information has been really lacking for agriculture and the land based sector within Education at National Careers Week over the last 10 years.
"Working with the #ThisIsAgriculture campaign and Farmers Guardian we can start to change this and ensure young people in school get a more accurate insight of the careers opportunities that exist in the sector.聰
Beyond this week, #ThisIsAgriculture will also be promoted on the main NCW website and monthly e-zine, which is used by teachers, career advisors and key academic career advisors as a valued and trusted learning resource.
National Careers Week
- Runs annually during the first week in March
- Created by Careers Education, Information, Advice and Guidance (CEIAG), which is a network of programmes across educational institutions in the UK
- Aims to to help young people build confidence and make informed decisions about next steps and early career choices
- Education providers are encouraged to bring together students, local employers and advisers through careers events and activities.
- For more information on National Careers Week visit www.nationalcareersweek.com and to find out more about the #ThisIsAgriculture campaign, visit
