51AVÊÓƵ

The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Levy boards launch beef campaign in bid to address lockdown red meat turbulence

A major £1.2 million national consumer campaign ‘Make It’ with beef is being launched by AHDB, Quality Meat Scotland (QMS) and Hybu Cig Cymru (HCC), in a bid to address red meat turbulence within the supply chain.

clock • 1 min read
Levy boards launch beef campaign in bid to address lockdown red meat turbulence

A major £1.2 million national consumer campaign ‘Make It' with beef is being launched by AHDB, Quality Meat Scotland (QMS) and Hybu Cig Cymru (HCC), in a bid to address red meat turbulence within the supply...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Join Now

Ìý

More on Livestock

Opinion: The impact of bluetongue on sheep production cycles and suckler systems is a concern
Livestock

Opinion: The impact of bluetongue on sheep production cycles and suckler systems is a concern

Livestock specialist Katie Fallon discusses the impact of bluetongue on livestock fertility

Katie Fallon
Katie Fallon
clock 22 September 2026 • 1 min read
Concerns livestock number reduction could be back on the table in Scotland
Livestock

Concerns livestock number reduction could be back on the table in Scotland

Cabinet Secretary Gillian Martin has suggested difficult decisions might have to be made if the transport sector delivers lower emissions reductions than expected

Alex Black
Alex Black
clock 21 September 2026 • 2 min read
How sheep are playing a key role in arable rotation on Northamptonshire farm
Livestock

How sheep are playing a key role in arable rotation on Northamptonshire farm

More than a decade ago, the Heygate family embarked on a regen journey to improve soil health, combat black-grass and develop a profit-driven, sustainable business

Farmers Guardian
clock 21 September 2026 • 5 min read