51AVÊÓƵ

The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

The fight for real food: dairy price drop showcases lack of understanding from consumers

It is a pretty turbulent time for those dairy farmers across the country who are facing a drop in the milk price. But do consumers know the impact this has on farmers – and on them? Social media comments suggest otherwise. Emily Ashworth finds out more

Emily Ashworth
clock • 6 min read
The fight for real food: dairy price drop showcases lack of understanding from consumers

Dairy farmers are used to the fluctuating price, but what the industry did not expect was the rapid drop in milk price towards the end of 2025 after expectations of it being relatively stable. In a...

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