51AV视频

You need to market yourselves to public

This month, Ian Potter looks at the need to lift the image of dairying with the public, examines the dairy calf scheme being introduced by the two largest processors, and finally outlines the role beef retailers have to play.

clock 鈥� 6 min read
You need to market yourselves to public

There's no doubt Red Tractor (RT) upped its game in 2019, but not before time. It claims it now has teeth and that serious non conformers are immediately suspended. However, it appears a number of dairy...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Join Now

听

More on Livestock

Farming Matters 鈥� Christopher Price: "We can no longer just 'watch' the rare breeds watchlist"
Livestock

Farming Matters 鈥� Christopher Price: "We can no longer just 'watch' the rare breeds watchlist"

Rare Breeds Survival Trust chief executive Christopher Price on the latest additions to the most urgent priority watchlist category and what needs to be done to improve the outlook for rare breeds

Farmers Guardian
clock 20 June 2026 鈥� 4 min read
Scottish red meat sector set for 拢350m growth by 2032
Livestock

Scottish red meat sector set for 拢350m growth by 2032

Research by Quality Meat Scotland found that consumers want supermarkets to prioritise stocking Scottish red meat over imported alternatives

Rachael Brown
Rachael Brown
clock 18 June 2026 鈥� 2 min read
Opinion: Us farming folk do tend to enjoy a country tune
Livestock

Opinion: Us farming folk do tend to enjoy a country tune

Livestock specialist Katie Fallon on country music concerts and the importance of stepping away from the farm

Katie Fallon
Katie Fallon
clock 17 June 2026 鈥� 1 min read