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Strengthened powers to tackle supply chain unfairness have been included in the new Agriculture Bill, which returned to Parliament this week.

AHDB has hit back at claims from a leading marketer that the farming industry is ‘always on the back foot’ when it comes to promotion.

McDonald’s UK and The Prince’s Countryside Fund (PCF) have joined forces to help improve the economic resilience of farming families.

Farmers are set to cash in over the coming years as raw materials become ‘food brands’ in and of themselves, according to an advertising expert.

Sainsbury’s head of agriculture has said the retailer faces a challenge in not ‘getting ahead’ of its customers on cutting red meat consumption.