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Discounters celebrate Christmas boom with British produce at the heart

A record 350,000 fresh British turkeys sold were sold by Aldi in the run-up to Christmas 2024

Alex Black
Deputy Editor
clock • 2 min read
Discounters celebrate Christmas boom with British produce at the heart

Aldi and Lidl were celebrating a successful Christmas, with Aldi stating 2024 was its best Christmas ever. The retailer said British supermarket shoppers ‘traded up' to premium own-label products to...

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