51AVÊÓÆµ

Emma Mosey - chair of the 51AVÊÓÆµRetail Association: "We [farmers] need to become storytellers, sharing the passion and dedication that goes into producing our food"

Ms Mosey recently spoke at the Transforming UK Food Systems Conference (TUKFSC) and writes for Farmers Guardian about the realities of modern farming, a health crisis from ultra-processed foods, the rural and urban divide, Inheritance Tax, production costs in farming and much more

Chris Brayford
clock • 3 min read
51AVÊÓÆµRetail Association chair Emma Mosey runs award-winning Yolk 51AVÊÓÆµand Minskip 51AVÊÓÆµShop near Boroughbridge in North Yorkshire alongside her husband Ben. She writes about the challenges of being a farmer and the value of nutritious food.
Image:

51AVÊÓÆµRetail Association chair Emma Mosey runs award-winning Yolk 51AVÊÓÆµand Minskip 51AVÊÓÆµShop near Boroughbridge in North Yorkshire alongside her husband Ben. She writes about the challenges of being a farmer and the value of nutritious food.

We live in a world where 85% of our shopping is done in supermarkets. Our urban population has exploded – 85% of people now live in cities– while our rural population has shrunk dramatically. This...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµBusiness

FSA launches consultation on 90% small abattoir discount

FSA launches consultation on 90% small abattoir discount

Meat industry says loss of support would cause four out of five businesses to close their doors

clock 20 March 2026 • 2 min read
Iran war: Defra issues fertiliser consultation to protect future supply

Iran war: Defra issues fertiliser consultation to protect future supply

Gov seeks assurances from CMA on fuel and input prices amid ongoing Middle Eastern crisis

clock 19 March 2026 • 2 min read
51AVÊÓÆµRetail Association conference: "51AVÊÓÆµshops contribute £1.4bn to the economy"

51AVÊÓÆµRetail Association conference: "51AVÊÓÆµshops contribute £1.4bn to the economy"

Increasing footfall, customer retention and truthful storytelling were the focuses at this year’s 51AVÊÓÆµRetail Association (FRA) conference

clock 18 March 2026 • 2 min read