51AVÊÓÆµ

Emma Mosey - chair of the 51AVÊÓÆµRetail Association: "We [farmers] need to become storytellers, sharing the passion and dedication that goes into producing our food"

Ms Mosey recently spoke at the Transforming UK Food Systems Conference (TUKFSC) and writes for Farmers Guardian about the realities of modern farming, a health crisis from ultra-processed foods, the rural and urban divide, Inheritance Tax, production costs in farming and much more

Chris Brayford
clock • 3 min read
51AVÊÓÆµRetail Association chair Emma Mosey runs award-winning Yolk 51AVÊÓÆµand Minskip 51AVÊÓÆµShop near Boroughbridge in North Yorkshire alongside her husband Ben. She writes about the challenges of being a farmer and the value of nutritious food.
Image:

51AVÊÓÆµRetail Association chair Emma Mosey runs award-winning Yolk 51AVÊÓÆµand Minskip 51AVÊÓÆµShop near Boroughbridge in North Yorkshire alongside her husband Ben. She writes about the challenges of being a farmer and the value of nutritious food.

We live in a world where 85% of our shopping is done in supermarkets. Our urban population has exploded – 85% of people now live in cities– while our rural population has shrunk dramatically. This...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµBusiness

Welsh farmers encouraged to complete red tape survey

Welsh farmers encouraged to complete red tape survey

All responses will be inputted into the independent regulatory review announced by Welsh Government.

Rachael Brown
clock 03 September 2026 • 3 min read
Prime Minister tells MPs he will focus on farming

Prime Minister tells MPs he will focus on farming

Government promises to make sure food grown on British farms is served in schools, hospitals, prisons and beyond, with Andy Burnham pledging to strengthen farming

Rachael Brown
clock 02 September 2026 • 3 min read
Latest milk prices for dairy farmers: First Milk further increases September and October prices

Latest milk prices for dairy farmers: First Milk further increases September and October prices

Keeping an eye on the latest trends in the dairy markets

Farmers Guardian
clock 02 September 2026 • 53 min read