If children really do make their minds up about which careers they do not want to do by the age of nine, then agriculture needs to be at the forefront of selling its wares to the next generation from a young age.
The new monarch, King Charles III, has been an outspoken champion for farming throughout his royal life.
The UK Government has made a range of grants available to help farmers and allied industries improve their productivity and efficiency. Hannah Binns talks to some of those who have tapped into the funding.