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Demand for poultrymeat is growing, but can UK producers keep up?

Visitors to the British Pig and Poultry Fair at the NEC Birmingham heard how the poultry sector was growing by roughly 4-5% each year, but changes to stocking density meant more production capacity was needed

Angela Calvert
Head of Livestock, Shows and Sales
clock • 2 min read
Poultry welfare improvements have tightened supply in the UK
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Poultry welfare improvements have tightened supply in the UK

Speaking at the Poultry Meat Outlook session at the British Pig and Poultry Fair, Justin Coleman, poultry business unit director from Pilgrim's Europe, said demand for chicken was rising. It remains one...

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Demand for poultrymeat is growing, but can UK producers keep up?

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Visitors to the British Pig and Poultry Fair at the NEC Birmingham heard how the poultry sector was growing by roughly 4-5% each year, but changes to stocking density meant more production capacity was needed

clock 25 May 2026 • 2 min read