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20鈥�21 January 2027, NEC, Birmingham

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Christmas 2025 saw a boost for butter and lamb takeover turkey

Grocery sales reached a record 拢13.8bn this Christmas, with shoppers spending on average 拢476 at supermarkets during the festive month. AHDB鈥檚 latest insights reveal surprising winners in festive meat and dairy trends

Mia Willemsen
News and business reporter
clock 鈥� 2 min read
Christmas 2025 saw a boost for butter and lamb takeover turkey

Despite nearly half of consumers claiming they were planning to cut back on overall Christmas spending, AHDB insights show that food remained a 鈥榩rotected spend' in the eyes of consumers, alongside children's...

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