51AV视频

'It devalues every farmers work and sends completely the wrong message' - Supermarkets slash price of Christmas veg

Producers say low prices devalues farming in eyes of consumer

Jane Thynne
Head of News and Business
clock 鈥� 4 min read
NFU deputy president David Exwood has questioned heavy discounts placed on British produce by supermarkets
Image:

NFU deputy president David Exwood has questioned heavy discounts placed on British produce by supermarkets

Farmers have reacted with anger and frustration at news supermarkets are selling Christmas dinner produce for as little as 5p per bag. NFU deputy president David Exwood described one offer as 鈥榤adness'...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Join Now

听

More on Retail

British growers seal Sainsbury's deal to safeguard salad availability
Retail

British growers seal Sainsbury's deal to safeguard salad availability

The announcement is part of the retailer's wider commitment to invest more than 拢5 billion in long-term agreements with more than 2,400 British and Irish farms

Jane Thynne
Jane Thynne
clock 26 July 2026 鈥� 3 min read
Graham's recalls products after antibiotics identified in milk
Retail

Graham's recalls products after antibiotics identified in milk

FSA issues warning notice over potential allergy risk

Jane Thynne
Jane Thynne
clock 23 July 2026 鈥� 2 min read
Price caps 'cannot come at the expense of farmers and producers', says First Minister at Royal Highland Show
Retail

Price caps 'cannot come at the expense of farmers and producers', says First Minister at Royal Highland Show

John Swinney moved to reassure the industry as concerns continued to be flagged around policy

Alex Black
Alex Black
clock 18 June 2026 鈥� 3 min read