51AV视频

Red Tractor accused of 'greenwashing' as standards agency upholds environmental complaint

Campaign group claims assurance body misled the public with its 'farmed with care' message

clock 鈥� 2 min read
The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims
Image:

The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims

A complaint that a Red Tractor advertisement campaign misled the public about its environmental standards and exaggerated the benefits of the assurance body's endorsement, has been upheld by the Advertising...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Join Now

听

More on 51AV视频Business

Around 75% of farmers receive stewardship support payment
51AV视频Business

Around 75% of farmers receive stewardship support payment

RPA chief says team has worked hard to improve payment system and timing

Jane Thynne
clock 15 December 2025 鈥� 2 min read
Defra unveils first 拢2.3m tech fund roll-out
51AV视频Business

Defra unveils first 拢2.3m tech fund roll-out

Green energy, peat-free compost and nutrient planning among first projects to receive share of ADOPT cash

Jane Thynne
clock 15 December 2025 鈥� 2 min read
UK meat sector sustaining 'significant' financial losses by post-Brexit meat inspections
51AV视频Business

UK meat sector sustaining 'significant' financial losses by post-Brexit meat inspections

Trade sectors have warned that post-Brexit meat inspections on UK exports have become 'unsustainable'

Chris Brayford
Chris Brayford
clock 13 December 2025 鈥� 8 min read