51AVÊÓÆµ

Red Tractor accused of 'greenwashing' as standards agency upholds environmental complaint

Campaign group claims assurance body misled the public with its 'farmed with care' message

clock • 2 min read
The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims
Image:

The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims

A complaint that a Red Tractor advertisement campaign misled the public about its environmental standards and exaggerated the benefits of the assurance body's endorsement, has been upheld by the Advertising...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµBusiness

OPINION: Succession, security and trusts on the family farm

OPINION: Succession, security and trusts on the family farm

Roythornes Solicitors' Oscar Scotney writes on how trusts can be a great tool to help protect assets

Oscar Scotney
clock 18 April 2026 • 3 min read
EXCLUSIVE - John Milne: 'We want small abattoirs to be seen as critical national infrastructure'

EXCLUSIVE - John Milne: 'We want small abattoirs to be seen as critical national infrastructure'

Liberal Democrat MP John Milne writes on the vital role small abattoirs play to support food security, local meat supply chains, higher animal welfare and economic growth. However, he sheds light on why they face increasing pressure to remain operational

John Milne
clock 17 April 2026 • 3 min read
Farmers left out in the cold as Gov moves to ease energy burden on certain industries

Farmers left out in the cold as Gov moves to ease energy burden on certain industries

NFU calls for for urgent action to help growers combat soaring fuel costs

clock 17 April 2026 • 2 min read