51AVÊÓÆµ

Red Tractor accused of 'greenwashing' as standards agency upholds environmental complaint

Campaign group claims assurance body misled the public with its 'farmed with care' message

clock • 2 min read
The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims
Image:

The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims

A complaint that a Red Tractor advertisement campaign misled the public about its environmental standards and exaggerated the benefits of the assurance body's endorsement, has been upheld by the Advertising...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµBusiness

Scotland leads the way in organic farming as land continues to increase

Scotland leads the way in organic farming as land continues to increase

Rising fertiliser costs, sustainability concerns and consumer demand are driving a surge in organic farmland in the UK, according to Soil Association Certification

Alex Black
clock 09 May 2026 • 3 min read
John Powell: 'I want to help the meat sector get better at selling itself'

John Powell: 'I want to help the meat sector get better at selling itself'

The new chief executive of the British Meat Processors' Association says more needs to be done to attract the next generation to the industry

clock 08 May 2026 • 4 min read
Diddly Squat 51AVÊÓÆµpartners with Ocado, delivering British produce straight to customers' doors

Diddly Squat 51AVÊÓÆµpartners with Ocado, delivering British produce straight to customers' doors

Ocado.com will be the first major retailer with the Diddly Squat 51AVÊÓÆµrange of products

clock 08 May 2026 • 2 min read