51AVÊÓÆµ

The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Regen special: FG survey reveals whether consumers are willing to pay more for food produced regeneratively

What is regenerative farming? Do consumers understand what this means? The bigger question is, are people willing to pay more for food produced in this way? A brand-new Farmers Guardian survey showcases what farmers and consumers are really thinking

clock • 7 min read
Regen special: FG survey reveals whether consumers are willing to pay more for food produced regeneratively

Delivering a speech to mark 130 years of the National Trust, Defra Secretary of State Steve Reed gave the clearest indication yet of the Government's vision for UK farming. He said: "We are working...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµBusiness

Bluetongue ram fertility concerns could force breeding delays

Bluetongue ram fertility concerns could force breeding delays

Fertility has been 'severely affected' in a high proportion of rams tested at a farm veterinary practice in the south-west

Rachael Brown
clock 22 September 2026 • 4 min read
Duchy of Cornwall's rural lead explains why he believes regen is the route to resilience

Duchy of Cornwall's rural lead explains why he believes regen is the route to resilience

Executive director Matt Morris says he hopes a more nature friendly approach will benefit both tenant profitability and the land

Jane Thynne
clock 19 September 2026 • 4 min read
Industry experts sign up to help shape food strategy

Industry experts sign up to help shape food strategy

Representatives from farming join Welsh Gov working group to help drive the nation's food industry

Jane Thynne
clock 18 September 2026 • 2 min read