51AVÊÓÆµ

Market challenges reflected in tractor sales and manufacturer changes

Despite some good prices, buyer confidence remains low, with tractor sales suffering and manufacturers making product changes

Toby Whatley
Head of Machinery and 51AVÊÓÆµTechnology
clock • 3 min read
Market challenges reflected in tractor sales and manufacturer changes

Reduced buyer confidence, political uncertainty and market instability. It is not the first time in the recent months we have used these words describe the current outlook for the machinery sector for...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on Machinery

Opinion: Irrigation suddenly becomes cool

Opinion: Irrigation suddenly becomes cool

Toby Whatley
clock 25 August 2026 • 1 min read
Claas adds film binding option to Rollant 630 RC round balers

Claas adds film binding option to Rollant 630 RC round balers

Claas has expanded its fixed-chamber round baler range with the introduction of an optional film binding system for it Rollant balers. James Huyton reports.

James Huyton
clock 25 August 2026 • 2 min read
Difference is in the detail with New Holland's next-gen T7 SWB

Difference is in the detail with New Holland's next-gen T7 SWB

New Holland recently unveiled the most radical redesign yet of its mid-range T7 tractor platform. A field day with the latest T7 standard wheelbase 180-225hp models illustrated the key areas of change, and the benefits they offer. Martin Rickatson reports.

Martin Rickatson
clock 21 August 2026 • 9 min read