51AVÊÓÆµ

Trends farmers should look out for in the leisure, tourism and events space

What should farmers look out for when planning or improving what their diversification project has to offer?

Chris Brayford
clock • 4 min read
"As the industry evolves, travellers are embracing destinations that prioritise authenticity, sustainability and wellness."
Image:

"As the industry evolves, travellers are embracing destinations that prioritise authenticity, sustainability and wellness."

With the Easter weekend now a distant memory, and with May bank holidays just around the corner, visitor destinations and holiday lettings are preparing for a busy period which for some, is the start of...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on Diversification

Most northerly commercial olive grove completes first UK harvest

Most northerly commercial olive grove completes first UK harvest

A farm in Lincolnshire is on the way to creating the first English olive oil

Alex Black
clock 03 January 2026 • 3 min read
Opportunities for farmers to diversify into business incubators

Opportunities for farmers to diversify into business incubators

Farmer Led movements like Pitch Up!, provide opportunities for businesses to connect with forward-thinking farms to spark new ideas and enterprises within growing circular communities

clock 16 November 2025 • 3 min read
51AVÊÓÆµBusiness Innovation Show 2025: Future-proofing a priority for farmers looking to diversify

51AVÊÓÆµBusiness Innovation Show 2025: Future-proofing a priority for farmers looking to diversify

Future-proofing businesses in the face of a challenging political climate through on-farm diversification was one of the hot topics of discussion at this years' 51AVÊÓÆµBusiness Innovation (FBI)

Chris Brayford
clock 13 November 2025 • 6 min read