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Grace Randall, lead retail insight manager at AHDB, said: "In 2025, we expect the weeks running up to Easter to still see the most demand for lamb, however, AHDB predict performance will not quite match last year's performance for a few reasons."
Demand for lamb this Easter is expected to remain high as the staple choice of red meat for consumers, but a number of factors could result in performance not quite reaching last year's success. In...
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