51AVÊÓÆµ

New marketing campaign to showcase British pork

Alex Black
Deputy Editor
clock • 2 min read
Each dish in the campaign costs under £1.50 per portion, as the campaign aims to appeal to ‘budget-conscious' families.
Image:

Each dish in the campaign costs under £1.50 per portion, as the campaign aims to appeal to ‘budget-conscious' families.

AHDB has launched a new campaign: 'This is British pork. But not as you know it', to champion the meat as a ‘delicious, healthy and versatile choice for families'. The campaign advert will run throughout...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on Pig

Finland reports first cases of African swine fever
Pig

Finland reports first cases of African swine fever

The virus was detected in three wild boar piglets found dead

Alex Black
clock 31 July 2026 • 1 min read
'The Oxford Sandy and Black is a fantastic pig' – Farmers highlight breed's attributes after Clarkson's 51AVÊÓÆµcriticism
Pig

'The Oxford Sandy and Black is a fantastic pig' – Farmers highlight breed's attributes after Clarkson's 51AVÊÓÆµcriticism

Farmer Louise Urquhart said customers appreciate the 'delicious' taste and texture of the meat

Alex Black
clock 18 July 2026 • 4 min read
Opinion: Support is needed as pig crisis continues
Pig

Opinion: Support is needed as pig crisis continues

Deputy editor Alex Black discusses the issues in the pork sector

Alex Black
clock 16 July 2026 • 1 min read