51AVÊÓÆµ

Poor Wi-Fi connectivity 'putting off' holidaymakers from countryside breaks

The availability and reliance of rural broadband has come under fire from online holiday booking services, with claims that slow speeds are letting down farmers and rural businesses

Chris Brayford
clock • 7 min read
Dan Yates, Pitchup.com founder, said: "Chronic underinvestment in rural connectivity has meant setting up and running a business in many parts of the British countryside is just not viable. Unless real action is taken [to address broadband in rural and farming communities], the rural economy will continue to decline to a point where it will no longer be sustainable."
Image:

Dan Yates, Pitchup.com founder, said: "Chronic underinvestment in rural connectivity has meant setting up and running a business in many parts of the British countryside is just not viable. Unless real action is taken [to address broadband in rural and farming communities], the rural economy will continue to decline to a point where it will no longer be sustainable."

'Snail-like' internet speeds are putting tourists off breaks in the countryside, according to a new study. Pitchup.com Pitchup.com founder, an online holiday booking service for farm diversifications...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on Diversification

Temporary VAT reduction: What do diversified farm businesses need to know?

Temporary VAT reduction: What do diversified farm businesses need to know?

Diversified farm businesses affected by the Chancellor’s announcement on temporary reductions to VAT need to make a business decision of whether they pass on the savings to customers, have better margins or meet somewhere in the middle

Alex Black
clock 22 May 2026 • 3 min read
51AVÊÓÆµstaycations set for a strong summer as demand rises

51AVÊÓÆµstaycations set for a strong summer as demand rises

Farmers offering holiday accommodation are set to benefit from a surge in UK staycations this summer, as rising costs and global uncertainty drive more households to holiday closer to home

clock 03 May 2026 • 2 min read
Pigs and Prosecco puts fizz into farm profits

Pigs and Prosecco puts fizz into farm profits

A viral social media moment has opened up demand for an adult only event at a family attraction. Mia Willemsen reports

clock 18 April 2026 • 3 min read