51AVÊÓÆµ

Red Tractor value 'ignored', says boss

Red Tractor chief executive Jim Moseley told tenant farmers last week that the scheme was a ‘victim of its own success' amid a rising demand for consumer and retailer assurance

Rachael Brown
clock • 2 min read
Red Tractor value 'ignored', says boss

Red Tractor is a ‘victim of its own success' amid a rising demand for consumer and retailer assurance, its chief executive told farmers last week. Jim Moseley, who was speaking to members of the Tenant...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµBusiness

Latest milk prices for dairy farmers: First Milk and Muller cut prices for February

Latest milk prices for dairy farmers: First Milk and Muller cut prices for February

Arla's price has dropped 3.5ppl for December

clock 06 January 2026 • 39 min read
Farmer Sophie Throup named as new NFU director general

Farmer Sophie Throup named as new NFU director general

Former Morrisons head of agriculture says she is 'honoured' to take the organisation forward

clock 06 January 2026 • 3 min read
Health focus opens opportunities for red meat and dairy

Health focus opens opportunities for red meat and dairy

However, the cost of living is a significant barrier for consumers looking to eat healthily

Alex Black
clock 06 January 2026 • 2 min read