51AVÊÓÆµ

Supermarkets unconvinced by 'Buy British' button

The Defra Secretary has backed a campaign to make it easier for the public to buy British food

clock • 2 min read
Supermarkets unconvinced by 'Buy British' button

Supermarkets are not convinced in a ‘Buy British' button that would allow customers to select British only produce on their websites to support British farmers. Defra Secretary Therese Coffey told Farmers...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on Retail

Tesco responds to farmer letter calling for supermarkets to stand with farmers

Tesco responds to farmer letter calling for supermarkets to stand with farmers

The retail giant said it was ‘fully committed’ to ensuring farmers remained sustainable for the long-term both financially and environmentally

Alex Black
clock 26 January 2026 • 3 min read
Study claims 50 million sprouts will be binned this Christmas

Study claims 50 million sprouts will be binned this Christmas

Brussels are most unpopular veg as Brits overbuy for festive period

clock 22 December 2025 • 2 min read
OPINION: 8p veg promotions devalue British produce

OPINION: 8p veg promotions devalue British produce

Retailers are offering British vegetables at bargain prices in the run up to Christmas

Alex Black
clock 17 December 2025 • 2 min read