51AVÊÓÆµ

From the editor: AHDB's change of tack welcome in farming's promotional battle

Another week, another strategy document, this time in the form of the five-year AHDB ’change strategy’.

Ben Briggs
Ben Briggs is the group publisher and editor in chief of Agriconnect, overseeing the media business and titles such as Farmers Guardian, Dairy Farmer and Arable Farming.
clock • 2 min read
From the editor: AHDB's change of tack welcome in farming's promotional battle

Another week, another strategy document, this time in the form of the five-year AHDB 'change strategy'. Like all documents of this kind it will do doubt split opinion, but it does nod towards many of...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµLife

FUW calls for coordinated UK response as farming challenges surge

FUW calls for coordinated UK response as farming challenges surge

President Ian Rickman says food production and food security recognised as 'strategic priorities'

Jane Thynne
clock 11 September 2026 • 2 min read
Moreton Show remembers Cotswold farmer

Moreton Show remembers Cotswold farmer

The family of Edward Hicks have raised over £9,000 so far the farming charity, RABI.

Rachael Brown
clock 10 September 2026 • 2 min read
Self-serve Highland beef and hyper-local produce a resounding success on National Trust tenant farm in Devon

Self-serve Highland beef and hyper-local produce a resounding success on National Trust tenant farm in Devon

Highland cattle are at the heart of Amelia and Jason Greenway’s Devon farming business, which includes a self-serve farm shop, countryside education and forestry work

Wendy Short
clock 10 September 2026 • 9 min read