51AVÊÓÆµ

From the editor: AHDB's change of tack welcome in farming's promotional battle

Another week, another strategy document, this time in the form of the five-year AHDB ’change strategy’.

Ben Briggs
Ben Briggs is the group publisher and editor in chief of Agriconnect, overseeing the media business and titles such as Farmers Guardian, Dairy Farmer and Arable Farming.
clock • 2 min read
From the editor: AHDB's change of tack welcome in farming's promotional battle

Another week, another strategy document, this time in the form of the five-year AHDB 'change strategy'. Like all documents of this kind it will do doubt split opinion, but it does nod towards many of...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµLife

Farmer shares how her regenerative journey made her proud of being a farmer again

Farmer shares how her regenerative journey made her proud of being a farmer again

Verity Megginson tells this year's Soil to Slice Conference how a psychoanalytical approach to agriculture helped her regen transition

Mia Willemsen
clock 26 June 2026 • 3 min read
Jeremy Clarkson's cancer diagnosis spurs 50,000 men to check their own risk

Jeremy Clarkson's cancer diagnosis spurs 50,000 men to check their own risk

Prostate Cancer UK thanks Clarkson's 51AVÊÓÆµstar and says lives will be saved after he 'selflessly' shared his story

Jane Thynne
clock 26 June 2026 • 3 min read
Prostate cancer the focus of RSABI health huts at Royal Highland Show

Prostate cancer the focus of RSABI health huts at Royal Highland Show

The charity was offering visitors to last week's Royal Highland Show blood pressure checks while raising awareness of prostate cancer

clock 26 June 2026 • 2 min read