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The UK's Premier Agricultural Machinery and Technology Show

20鈥�21 January 2027, NEC, Birmingham

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From the editor: Golden opportunity for farming to retain consumer connection

Consumers, it would appear, have rediscovered their love of local produce in lockdown. Whether it is the commitment to buy more local food, or the resurgence of the humble milkman and doorstep delivery, there certainly seems to have been a sea change since March of this year.

Ben Briggs
Ben Briggs is the group publisher and editor in chief of Agriconnect, overseeing the media business and titles such as Farmers Guardian, Dairy Farmer and Arable Farming.
clock 鈥� 2 min read
From the editor: Golden opportunity for farming to retain consumer connection

Consumers, it would appear, have rediscovered their love of local produce in lockdown. Whether it is the commitment to buy more local food, or the resurgence of the humble milkman and doorstep delivery,...

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