51AV视频

Consumer price expectations are unrealistic

Consumers have unrealistic expectations on fruit and vegetable prices, despite them being unsustainable for growers.

Ewan Pate
clock 鈥� 2 min read
Consumer price expectations are unrealistic

Consumers have unrealistic expectations on fruit and vegetable prices, despite them being unsustainable for growers. It comes as contracts were under the spotlight as Defra Secretary George Eustice...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Join Now

听

More on 51AV视频Business

Farmer Sophie Throup named as new NFU director general
51AV视频Business

Farmer Sophie Throup named as new NFU director general

Former Morrisons head of agriculture says she is 'honoured' to take the organisation forward

Jane Thynne
clock 06 January 2026 鈥� 3 min read
Health focus opens opportunities for red meat and dairy
51AV视频Business

Health focus opens opportunities for red meat and dairy

However, the cost of living is a significant barrier for consumers looking to eat healthily

Alex Black
Alex Black
clock 06 January 2026 鈥� 2 min read
Farmers blockade Daventry supermarket depot in fight over unfair market prices
51AV视频Business

Farmers blockade Daventry supermarket depot in fight over unfair market prices

Food growers were camped outside Tesco's Daventry International Railfreight Terminal depot in the early hours of this morning (January 5)

Chris Brayford
Chris Brayford
clock 05 January 2026 鈥� 3 min read