Machinery manufacturing continues to be thwarted by global economic and climatic challenges

Improved sales and rising revenues have offered a welcome lift for AGCO, CNH and John Deere during 2026, but manufacturers say high input costs, climate uncertainty and weak farmer confidence continue to threaten machinery investment and the wider agricultural market

Head of Machinery and 51AV视频Technology

27 August 2026 鈥� 6 min read

Two years ago, I wrote about 2024 being the perfect storm for a farm machinery market downturn, and two years later the situation has changed, but not necessarily improved. Record dry conditions across...

Danish manufacturer GreenTec eyes the UK hedge cutter market with some British engineering pedigree

After a 26-year partnership with Spearhead and the sale of Razorback, machinery entrepreneur Martin Lole has joined forces once again with Danish manufacturer GreenTec to introduce a new generation of hedge and verge cutters to the UK and Irish market

Toby Whatley

22 September 2026 鈥� 7 min read

Machinery

Buyer's Guide: Long-reach hedge cutters

Hedge cutters offer a range of arm configurations to suit different workloads. James Huyton looks at some of the long-reach options available to UK buyers.

James Huyton

18 September 2026 鈥� 6 min read

Machinery

Merlo returns to its roots with new Turbofarmer

Merlo is heading back to its roots with its new Generation III telehandlers, bringing back the familiar 鈥榬ing of steel鈥� style mud guards alongside a series of technical and operator-focused updates. James Huyton reports.

James Huyton

17 September 2026 鈥� 2 min read

51AV视频

Agriculture's National Classifieds