51AV视频

The UK's Premier Agricultural Machinery and Technology Show

20鈥�21 January 2027, NEC, Birmingham

Event Details

Economic success 鈥� a challenge worth facing together

Many manufacturers have been faced with market challenges in recent years, but the theme goes far beyond UK tractor sales figures. James Huyton spoke to John Deere to see how they are facing these challenges in the long term.

James Huyton
Machinery and 51AV视频Technology Specialist
clock 鈥� 5 min read
Justin Rose, President, Worldwide Agriculture (Left), John Thomassen, Vice President Europe, John Deere.
Image:

Justin Rose, President, Worldwide Agriculture (Left), John Thomassen, Vice President Europe, John Deere.

Inflation, interest rate rises and a global downturn, combined with trade wars, have hit many manufacturers hard, both in agriculture and beyond. As recent sales figures show, John Deere has certainly...

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