51AV视频

The UK's Premier Agricultural Machinery and Technology Show

20鈥�21 January 2027, NEC, Birmingham

Event Details

Diversification: Social media app inspires people to connect with the countryside

After getting fed up with having field sports and general countryside-related content blocked on social media, a couple from Hertfordshire created Stile, an app dedicated to connecting people with the countryside

Chris Brayford
clock 鈥� 4 min read
Rachel Draper, co-creator of Stile, said: "I have seen farmers called all sorts of terrible names and, after a long day of work when they may not have spoken to anyone in real life, to read those comments must make them feel like the world is against them. I thought there should be an alternative to the current social platforms that had more educated, fair posting policies and worked to connect liked-minded individuals, and to support and promote small rural businesses."
Image:

Rachel Draper, co-creator of Stile, said: "I have seen farmers called all sorts of terrible names and, after a long day of work when they may not have spoken to anyone in real life, to read those comments must make them feel like the world is against them. I thought there should be an alternative to the current social platforms that had more educated, fair posting policies and worked to connect liked-minded individuals, and to support and promote small rural businesses."

Social media has been an ever-evolving presence in modern life and can be a tool to spread awareness and education about farming and rural life. Rachel Draper and Ian Sweetman have been on a journey...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

听

More on Diversification

How a Cornish golf course farm diversification is bringing the community together

How a Cornish golf course farm diversification is bringing the community together

Creating a community space which celebrates the history of the family farm has been the priority for Will Eustice in Cornwall

Alex Black
clock 18 October 2026 鈥� 5 min read
What are lenders looking for in farm diversification projects?

What are lenders looking for in farm diversification projects?

With more farmers than ever looking to diversify, Stuart Buchan at BTG takes a look at the opportunities and what lenders are looking for

Alex Black
clock 18 October 2026 鈥� 4 min read
Only Farmers: Lisa Hogan and Wolfe Bentinck on making diversification pay

Only Farmers: Lisa Hogan and Wolfe Bentinck on making diversification pay

clock 15 October 2026 鈥� 2 min read