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20鈥�21 January 2027, NEC, Birmingham

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How can we sell the story of lamb better?

With #LoveLambWeek nearly over, Emily Ashworth looks into whether lamb needs an image overhaul

Emily Ashworth
clock 鈥� 6 min read
How can we sell the story of lamb better?

Lamb is probably one of the most versatile meats out there 鈥� roasted, barbecued, marinated in a flatbread or a curry, the culinary options are endless. Yet it is still probably one of the most undervalued...

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