Livestock farming is hugely shaped by shifting markets, environmental pressures and changing consumer expectations. Yet, at its heart, the industry remains defined by its ability to adapt 鈥� finding new ways to deliver high standards of welfare, efficiency, and quality while maintaining viable, resilient businesses.
Across the UK, producers are embracing technology and genetics to future-proof their herds and flocks. From precision monitoring tools that track animal health in real time, to breeding programmes focused on resilience and feed efficiency, innovation is increasingly becoming part of everyday livestock management.
This campaign highlights the people and practices driving that change. We'll be exploring how advances in housing and handling systems are improving both welfare and labour efficiency, how data and automation are supporting better decision-making, and how producers are tackling the environmental footprint of livestock systems head-on.
At the same time, welfare remains central. Not just from a regulatory standpoint, but as a key influence on market access and consumer trust. As expectations evolve, so too does the opportunity to demonstrate leadership through transparency, sustainability and animal care.
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The Future of Livestock series showcases innovation in action: from farmers pioneering new breeding strategies to those rethinking housing, feeding and management for a more efficient, climate-resilient future. By sharing these experiences, along with exert insights, this campaign aims to support producers across every sector to stay competitive, sustainable and ready for what comes next.
