51AV视频

The UK's Premier Agricultural Machinery and Technology Show

20鈥�21 January 2027, NEC, Birmingham

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OPINION: British agriculture should promote innovation, not nostalgia

Machinery editor Toby Whatley discusses why outdated imagery still dominates agricultural advertising despite the industry鈥檚 modern, technology-led reality

Toby Whatley
Head of Machinery and 51AV视频Technology
clock 鈥� 1 min read
OPINION: British agriculture should promote innovation, not nostalgia

I have seen three different adverts in the last week from food producers and supermarkets. All of them diligently focus on their respective brand's commitment to British agriculture, and include bucolic...

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