51AV视频

AHDB's Phil Maiden: "This is why we have chosen to raise our concerns with Ofcom about Channel 4's The Big British Beef Battle"

AHDB have made an official complaint to Ofcom regarding Channel 4's The Big British Beef Battle

Chris Brayford
clock 鈥� 4 min read
Phil Maiden, head of media relations and external affairs at AHDB, described the reason why the evidence-based public body made a complaint to Ofcom about Channel 4's The Big British Beef Battle
Image:

Phil Maiden, head of media relations and external affairs at AHDB, described the reason why the evidence-based public body made a complaint to Ofcom about Channel 4's The Big British Beef Battle

For anyone who has seen Channel 4's 鈥楾he Big British Beef Battle', it is very difficult not to argue it was misleading to British consumers and included a number of factual inaccuracies. Included in...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Join Now

听

More on Beef

Farm-to-fork vision drives forward Herefordshire beef and arable farm
Beef

Farm-to-fork vision drives forward Herefordshire beef and arable farm

With their roots firmly in the farming community, the Davies family have grown their beef and arable system to create a farm-to-fork approach

Ellie Layton
clock 14 May 2026 鈥� 5 min read
NI beef sector faces 'perfect storm' as factory prices collapse
Beef

NI beef sector faces 'perfect storm' as factory prices collapse

The Ulster Farmers鈥� Union (UFU) has highlighted confidence is rapidly deteriorating as prices drop and imports surge

Alex Black
Alex Black
clock 12 May 2026 鈥� 2 min read
5 steps suckler beef farmers should take now to set their herds up for long-term success
Beef

5 steps suckler beef farmers should take now to set their herds up for long-term success

Maintaining optimal condition for cows and bulls early in the season can enhance fertility and set the foundation for a successful breeding season

Farmers Guardian
clock 10 May 2026 鈥� 4 min read